PwC left red-faced after being caught using AI hallucinations and fake citations in multiple reports
- PricewaterhouseCoopers (PwC) is believed to have published several AI-generated reports between 2024 and 2026
- The reports included various AI hallucinations, fabricated citations, and fake footnotes, which were identified by the GPTZero AI detection tool
- PwC is one of the world’s largest accounting firms
Accountancy and auditing giant PricewaterhouseCoopers is alleged to have published at last four AI-generated or enhanced reports over the past three years.
An investigation by the GPTZero team found the reports – which make inaccurate and false claims – were published by PwC Middle East between 2024 and 2026, and were intended to act as thought leadership pieces.
Various indicators of AI-generated links and citations have been highlighted as a result of the discovery, and while PwC has responded, there is no direct indication how this happened or if action has been taken.
Vibe citations
GPTZero may be better known as a software tool for discovering plagiarism...
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