TECH NEWS

Purplle taps New Relic to deliver exceptional digital CX to millions of monthly active users

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New Relic announced that Purplle has chosen the company as its observability partner. Purplle is leveraging New Relic Digital Experience Monitoring (DEM) capabilities to enhance customer experience and improve developer productivity. The company expects that the monitoring of business critical KPIs will lead to a reduction in incident resolution time by between 60% and 70%, directly connecting system performance to consumer outcomes.

Prior to New Relic, Purplle’s engineering team relied on downstream signals from business and product stakeholders to identify platform issues. With New Relic, unified dashboards provide developers and product managers with clear visibility, eliminating escalations that previously delayed incident response.

In a competitive retail market where an hour-long outage can cost businesses millions of dollars in lost revenue, and divert precious engineering resources from core development work to firefighting, reactive measures are no longer sustainable. New Relic has already enabled Purplle to identify and resolve issues in five...

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