Publish agents in Gemini Enterprise and Google Cloud Marketplace

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Software-as-a-service (SaaS) is evolving into Agents-as-a-service (AaaS).

Instead of isolated applications, developers are creating AI agents that interoperate using standardized open protocols such as the Agent2Agent (A2A) protocol and can be orchestrated through centralized agent platforms like Gemini Enterprise Agent Platform.

When building for your specific use case, we believe the goal should always be to engineer high-quality agents that combine autonomy with the ability to reliably execute complex, multi-step workflows that deliver clear business value. For agent builders and developers looking to publish and commercialize these high-impact, third-party agents through Google Cloud Marketplace and to deploy them to the Gemini Enterprise app, this guide provides a step-by-step path to a fully integrated, marketplace-ready solution.

Step 1: Design your agent architecture for integration with Marketplace

The end-state architecture bridges Google Cloud Marketplace billing, identity provider (IdP) security, and Gemini Enterprise Agent Platform.

Here’s an overview of these architectural elements:

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