Protecting creative storytelling in an AI-first marketing world
The ability to personalize and scale marketing strategies at speed has firmly captured the attention of chief marketing officers (CMOs) across the globe.
Yet, in the relentless rush to automate and optimize, some brands may be jeopardizing the very thing that fosters genuine connection with consumers: authentic storytelling, real human emotion and a distinct creative vision.
Global Chief Marketing Officer at Wipro.
AI-generated adverts are an increasingly common sight across UK high streets – from event promotion to product adverts.
A staggering 51% of CMOs are now actively deploying Generative AI (GenAI), with some of the world’s biggest brands attracting widespread criticism for it.
According to recent data from Canva, 70% of consumers say they can often identify AI-generated advertisements because something feels like it’s missing.
For UK marketers, getting the balance right means applying AI where it works best, such as automating and scale, while ensuring that we...
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