Pro Max, but no Pro? Oppo explains its unique Find X10 series naming strategy — and Apple had nothing to do with…
What’s in a name? When it comes to smartphones, quite a lot, actually. And some brands' product naming conventions are more straightforward than others.
The Oppo Find X10 series arrived last week, comprising two models: the Oppo Find X10 and Oppo Find X10 Pro Max. There’s no regular ‘Pro’ this year, and while there may yet be a Find X10 Ultra in 2027, Oppo’s decision to mix up its flagship naming strategy raised eyebrows at the brand’s Find X10 series launch.
Typically, flagship smartphone lineups include a standard model, a Pro model, and a larger Pro Max and/or Ultra model. Apple does it, Google does it, Samsung does it (sort of), and until this week, Oppo did it — the Oppo Find X9 series was made up of the Find X9, Find X9 Pro, and Find X9 Ultra. There was no ‘Pro Max’, but the sequence made...
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