Prime Video Is Adding A TikTok-Like Feed
The people have spoken, and their message is clear: Rotating a phone into landscape is just too dang hard. Amazon is the latest company to adopt a TikTok-like vertical short-form video, in the form of Prime Video's new Clips feature.
The short-form video feed is a new addition to Prime Video's mobile home page. After launching as a preview feature for NBA highlights, Clips now includes "moments from movies and series across the Prime Video experience." In other words, it's a recommendation carousel... but vertical! You know, like your phone.
When you tap on a clip, your device will enter full-screen mode, where you can swipe through other vertical videos. From each one, you'll find options to watch the full content it's advertising, rent or buy it, save it to a watchlist, "like," share, and more.
The feature is rolling out now for "select customers" in the US...
Copyright of this story solely belongs to engadget.com. To see the full text click HERE
