Pinterest’s AI now turns beauty Pins into action plans
In Brief
7:00 AM PDT · October 6, 2026
Pinterest on Tuesday showed off a new feature that will leverage AI to take action on your saved inspiration from beauty-related Pins, like hair and nail ideas, and turn them into actionable plans you can take with you to the salon.
“Beauty Guides,” which are powered by the company’s visual intelligence and generative AI technology, Pinterest Intelligence, will translate Pins into terms and phrases used by stylists and nail artists that everyday users may not know, like “balayage,” “root melt,” or “almond nails.”
The feature is a small but practical way to introduce AI into users’ everyday lives, as it slots into something that people are already doing: bringing a photo of their inspiration to the salon. That’s useful to a large extent, but having the right terminology at hand while you discuss what parts of the look you want to...
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