Pinterest launches Visual Search Ads at its advertiser summit
“Traditional search advertising has long relied on keywords, but in an AI-driven world, people are expressing themselves in much richer ways,” said Bill Ready, chief executive of Pinterest.
The company announced Visual Search Ads on 17 September at Pinterest Presents, its annual advertiser summit. The format places advertisers in Pinterest search results and in Pin closeups.
Advertisers can bid for a top response and send people straight to their own site. The ads support lower-funnel objectives and work with Performance+, the company’s AI advertising suite.
The format goes into beta for eligible advertisers in every Pinterest ad market in the coming weeks, Pinterest said.
Eighty billion searches a month
Pinterest users run more than 80 billion searches a month, according to company data from its second-quarter earnings. The vast majority are visual and more than half are commercial.
Ready said more than 96% of those searches are unbranded, in remarks...
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