PC Partner warns entry-level GPU shortages will get worse in the second half of 2026
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Looking ahead: PC Partner Group says the market for lower-priced graphics cards could get tighter in the second half of 2026, as rising memory costs continue to push up prices and limit supply. The company, which owns Zotac, Inno3D and Manli, said in its first-half results that shortages would become "even more" severe in the entry-level segment. It also expects average selling prices to rise further as the year progresses.
The main issue is VRAM, as demand tied to AI infrastructure has put pressure on supplies of GDDR6 and GDDR7.
PC Partner did not identify affected products, but entry-level cards such as Nvidia's RTX 5050 and AMD's Radeon RX 9050 have already been listed above their suggested prices in some markets.
PC Partner also said lead times for CPUs, standard DRAM, and other...
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