Palworld's studio won't use generative AI because "gamers don't want it"

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Crystal ball: The company accused of making Pokémon copycats "with guns" says it is not interested in using generative AI in its games. It argues that gamers are largely opposed to this kind of content, while noting that generative AI is likely to remain a controversial topic in the industry for a range of reasons.

The debate around AI-generated assets in games is heating up, and Pocketpair has already taken a clear stance. The Japanese studio, best known for Palworld, says it is not using generative AI in its games, arguing that potential customers are rejecting "fake" assets and other AI-generated content.

In a recent interview, Pocketpair's Head of Publishing & Communications John Buckley saidthat "gamers don't want it." And "if the gamers don't want it, I guess that's it, right? Not...

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