Paisabazaar selects MoEngage to power AI-led engagement for large, diverse consumer base
Paisabazaar has partnered with MoEngage, an agentic customer data and engagement platform (CDEP), to power app-first, AI-led engagement.
The partnership will enable Paisabazaar to guide users across their complete financial journey, from first visit and onboarding, to product discovery and long-term retention, using MoEngage’s Customer Data and Engagement Platform (CDEP) and Merlin AI.
With partnerships across the financial ecosystem, consisting of Banks, NBFCs and Fintechs,
Paisabazaar has built India’s most comprehensive digital platform for personal finance. Today, consumers on the Paisabazaar App can access credit with wide choice and highest approval chances, check and track their credit score in real time, invest in Bonds and FDs, and manage bill payments and mobile recharges – all through a single platform.
Serving a base of this scale and diversity requires engagement that is contextual and relevant for each consumer’s need and life-stage. The partnership is built around three priorities: deepening onboarding for...
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