TECH NEWS
Connecting with the store - how Kroger has avoided the mistake of neglecting the offline asset aspect of the retail omni-channel equation
The first part of this look at Kroger’s post-pandemic omni-channel retail transformation progress focused primarily on the e-commerce strategy for the US grocery giant. But the other side of the omni-channel coin, the one that so many retailers have neglected to pay enough heed to, is the physical stores.