Packard Bell Relaunches with New Lifestyle Tech Collection
At IFA 2026, Packard Bell, under the Acer Group, marks its 100th anniversary with a full relaunch: a new visual identity, a “Tech it easy” philosophy, and a new collection of products, led by the 14.5-inch DotBook laptop, arriving in European retail starting from Q4 2026.
Founded in 1926 in Los Angeles, Packard Bell first made consumer radios accessible to a wider audience, then helped democratise colour television and, decades later, personal computers. Across every era, the brand built its reputation on the same principle: bringing useful technology to the many, not the few.
A century later, that mission remains as relevant as ever. As electronics grow in complexity, Packard Bell comes back with a simpler question: what do people actually need? The answer fits in three words, “Tech it easy”: Technology designed for everyday life, at an affordable price.
“Celebrating our 100th anniversary is the right moment to...
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