Oura is going public, but these smart ring companies are coming for its crown
The smart ring market is getting crowded, and Oura isn’t waiting around to see what happens next: it officially filed to go public on September 3. The Finnish company’s revenue nearly doubled to $1.21 billion for the nine months ended June 30.
And the company is killing it right now. The Finnish company’s revenue nearly doubled to $1.21 billion for the nine months ended June 30. Oura said it sold 3.6 million rings over the past year, and that it has around 5 million paid members. The company’s move to go public follows the recent launch of the Oura Ring 5, its slimmest and lightest ring yet.
But while Oura has largely dominated the smart ring market for years, rivals are emerging from all corners to dethrone it, each betting on a different angle. For example, French company Circular announced this week that its upcoming ring will allow users...
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