‘Our industry does a terrible job of marketing our benefits': Google's former CEO Eric Schmidt thinks AI has a PR problem — but maybe people understand it just fine
Former Google CEO Eric Schmidt thinks AI struggles to convince Americans that it's a net good because of its messaging. After the U.S. election exposed growing public hostility toward AI, particularly the data centers necessary to power the technology, Schmidt argued in an Axiosinterview that the companies have done a poor job explaining the benefits of their products, but he is underestimating how much people already understand about AI.
"Our industry does a terrible job of marketing our benefits," Schmidt said. "We talk about all the negatives without talking the positives, and people are much more likely to index their minds on the negatives."
Millions have experienced ChatGPT and Google's Gemini firsthand for good and ill. They're perfectly capable of appreciating those benefits while remaining unhappy about the industry's growing influence over their lives.
Product or pitch?
AI data centersbecame increasingly contentious during the November midterms, with voters...
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