Oracle’s Mark Hura: your AI advantage is your data, not the model
The pitch for enterprise AI usually starts with the model. Mark Hura, Oracle‘s president of global field operations, wants to flip that. He spoke on stage at the RAISE Summit in Paris. The companies winning with AI, he argued, are not shopping for an AI stack at all. They are chasing an outcome.
Take a hotel group, he said. It runs property management, guest systems, food and beverage, staff, finance, and supply chains. “They’re not thinking about buying an AI stack,” Hura said. They are asking how to improve the guest experience, get people to book again, and free up their staff. The AI is a means, not the point.
The examples, industry by industry
Hura reached for concrete cases. In banking, the draw is speed against fraud. In healthcare, he said, Oracle’s clinical AI drafts a patient summary before the visit, pulls the history, and turns the...
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