Oracle AI World 26 - baking a supply chain global view with AI insight at Grupo Bimbo
Grupo Bimbo is more than just your usual bakery firm. With a presence in 102 countries worldwide and a market capitalization of $13 billion, the firm boasts 250 brands and more than 10,000 products across breads, snacks, cookies, pastries, cakes and tortillas.
Since 2017, it’s also been a flagship user of Oracle cloud applications around the world, including ERP, SCM, HCM and CX, and has connected all of its SaaS, custom, and on-premises applications via Oracle Integration and Oracle SOA on Oracle Cloud Infrastructure. And in the words of Antonio Parra, the firm’s Global Business Technology Leader, it is:
...just getting started.
Grupo Bimbo is very large and very complex, he explains:
We serve on a weekly basis over 4 million customers that we go and visit and deliver bread to. Bread is one of those products that it is fresh. You have to have a very reactive supply chain....
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