OpenAI tries the consulting path with 'Presence', charging enterprises boots-on-the-ground prices to deploy agents

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AI and ML

As AI models become commoditized, maybe there's margin in the plumbing

Having popularized AI with the cheapskate masses, OpenAI has turned its attention to enterprise customers who might actually pay for its services.

The debt-fueled maker of frontier models on Wednesday announced the debut of Presence, a web service designed to make it easier for enterprises to deploy AI agents for a handful of common business tasks.

"Today, Presence supports real-time experiences across voice and chat, such as customer support, outbound sales, and high-risk internal workflows," the company said in a blog post provided to The Register. "A customer might use it to resolve a billing issue – from understanding the request and verifying the customer to looking up account information, applying company policy, and taking an approved action."

Presence lets companies set policies and governance controls to determine how agents behave, so that orgs can have...

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