OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

10:49 AM PST · November 10, 2026

In an effort to make ChatGPT an even better consumer discovery engine, OpenAI is launching a host of new features designed to help companies control how users interact with their businesses.

On Tuesday, the company rolled out a Business Hub that will serve as a place where companies can create business profiles that — in a feature that greatly resembles the kind of profiles that Google and other search engines already offer — allow enterprises to verify and update information about their products and services. The feature is currently in beta.

Eligible companies will also be able to create and launch a specialized business agent, which gives ChatGPT users the ability to ask questions about the business and its products.

“As people turn to AI to discover products, compare options and make decisions, ChatGPT has become the platform for people and businesses to...

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