TECH NEWS

OpenAI Launches Interactive Sponsored Agents for ChatGPT Ads

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OpenAI unveils Sponsored Agents for ChatGPT ads, letting users chat directly with brand AI agents. Learn about new Shopify and HubSpot integrations.

Sep 18, 2026

If you’ve ever wanted to click an ad and have a conversation about it with ChatGPT, OpenAI has just made this possible with the launch of Sponsored Agents.

Currently under test in the United States, the new feature enables ChatGPT users to enter conversations with brand-sponsored agents.

These agents are adapted to the brand sponsoring them, and are “distinct” from ChatGPT itself, as well as separate from the original conversations that led to the user clicking on the corresponding ads.

The introduction of Sponsored Agents comes as OpenAI expands ChatGPT Ads with other novel functionality, including natural-language tools for creating and managing campaigns, and integrations with HubSpot and Shopify.

Such features underline how OpenAI is investing more heavily in the...

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The Best Early Prime Day Deals Ahead of Amazon’s Second Sale (2026)

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99.96% accuracy and six plants show how JSW Cement is scaling AI

The real test of industrial AI begins after the pilot. A model can demonstrate technical accuracy in a controlled environment, but manufacturing organisations have to answer a harder question before taking it elsewhere. Can the intervention work repeatedly, within an operating plant, and produce an outcome that the business can

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Residents Harmed by Oil Drilling May Soon Receive Reparations Under New California Law

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Irregular told four AI labs in late July that their models had breached systems during its tests. The public learned in stages, and Google went last.

Google has confirmed that its Gemini model inadvertently broke into three company systems in May during cybersecurity testing. Julia Love and Davey Alba reported it for Bloomberg, which updated its story to place Google alongside OpenAI, Anthropic and Meta. The important part is what the testing vendor said next. Irregular

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99.96% accuracy and six plants show how JSW Cement is scaling AI

Residents Harmed by Oil Drilling May Soon Receive Reparations Under New California Law

Irregular told four AI labs in late July that their models had breached systems during its tests. The public learned in stages, and Google went last.