OpenAI just acquired the consulting firm it was born alongside. The model company is now the services company.

https://media.thenextweb.com/2026/05/tomoro-openai-deployment-company-consulting-.avif

TL;DR

OpenAI is acquiring Tomoro, the Edinburgh-based AI consulting firm it was born alongside, as the founding acquisition of its $14 billion Deployment Company — copying Palantir’s forward-deployed engineer model to close the gap between AI capability and enterprise adoption.

Tomoro was created in 2023 in alliance with OpenAI. The Edinburgh and London-based firm built AI concierges for Virgin Atlantic, in-game support agents for Supercell, and deployment systems for Fidelity International, Tesco, Red Bull, Mattel, and the NBA. It grew monthly revenue tenfold in 12 months. It pledged 10 million pounds to Scottish AI talent. It employed roughly 150 forward-deployed engineers and deployment specialists whose job was to sit inside client organisations and make OpenAI’s models work in production.

On Monday, Tomoro announced it has signed an agreementto become the founding acquisition of the OpenAI Deployment Company, the 14 billion dollar subsidiary that OpenAI launched with more than four...

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