OpenAI has started letting some customers pay only when the AI works

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OpenAI has begun letting some of its largest customers pay only when its AI actually completes the job. Kevin McLaughlin and Amir Efrati reported the change to The Information, giving the example of a customer support interaction handled end-to-end.

The arrangement is limited to select major accounts rather than offered generally, and OpenAI has not announced it. TNW has not independently verified the report, and the terms, the customers, and the prices are all unknown.

The industry name for this is outcome-based pricing, and the appeal to a finance director is not subtle. A bill that arrives only when something worked is considerably easier to defend than one that arrives regardless.

Token billing has made that a live problem. One developer running a hundred agents in parallel accumulated $1.3m in OpenAI tokens across thirty days, which is an extreme case of a general pattern where cost scales with...

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