OnePlus never had a chance in the US
After an eight-year run, OnePlus announced today that it has exited the United States. It’s bittersweet, as the brand has been on a comeback tour of sorts with its excellent OnePlus 15 and widely-praised (though still too expensive) OnePlus Open.
The writing has been on the wall for a while now. T-Mobile stopped stocking OnePlus’ flagship phones after 2022, instead deciding to only carry its low-end Nord devices, and Verizon’s run with OnePlus only lasted two years, from 2020 through 2021. Even though it continued releasing flagships, OnePlus’ US footprint has been fading. In January, Android Headlines even claimed that the brand was being completely dismantled, though OnePlus denied that report.
This outcome didn’t seem inevitable. In 2014, when the OnePlus One launched, nearly every tech enthusiast I knew was buying the phone. There was a cult-like enthusiasm for OnePlus that was hard to find elsewhere, and it used...
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