ONE Amsterdam – OutSystems makes a category play via its Agentic Systems Platform

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When I first spoke with OutSystems’ new CEO Woodson Martin last year, he argued that the company’s future would lie beyond its low-code productivity roots — and in helping enterprises use AI to activate the unique value of their proprietary data.

But he also acknowledged that this would require a significant shift.

OutSystems had reached a natural plateau as a productivity tool for IT organizations — and so tackling the kind of business transformation Martin had in mind meant transcending its roots in IT productivity and getting much closer to the business.

And at ONE Miami last autumn, that shift started to become visible through updated messaging, early agentic tooling and a range of customer case studies intended to move the center of conversational gravity from IT productivity to business impact.

Fast forward to ONE Amsterdam and Martin’s nascent strategy has taken a significant step forward — hardening into...

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