TECH NEWS

Oh thank goodness: the ATSC has updated its rules on TV advertising volume limits to include streaming ads

Streamers are now included in the ATSC's loudness guidance for advertising
Ads should not be louder than the programs before or after them
Californian legislation is driving US-wide changes

For almost as long as there have been ads on TV, advertisers have tried to make those ads as loud as possible through various technological tricks. After many years of increasingly loud ads, the US introduced loudness limits for cable, satellite and broadcast TV, but legislation didn't apply to streamers — until now.

ATSC, the broadcast standards organization, has published a major revision of its digital TV loudness guidance. And this version applies to streamers as well as broadcast and cable.

The document is called A/85 Recommended Practice: Techniques for Establishing and Maintaining Audio Loudness for Digital Television. And while it's a technical document the executive summary is simple: STREAMERS, STOP SHOUTING.

What are the rules about too-loud ads?

Legislation was...

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What are the rules about too-loud ads?

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Gritt raises $32M for AI robots that bolt onto existing construction equipment to build solar farms faster

Forget traditional shipbuilding: Saronic&rsquo;s new $3.2 billion 'Port Alpha' autonomous navy drone shipyard…

Google's Gemini Flash 5.6 model cuts AI agent token costs by up to 65% on long horizon engineering tasks —and 3.5 Pro is on the way

OpenAI says the Hugging Face breach was driven by a combination of its models, including GPT-5.6 Sol and “an even more capable pre-release model”

Forget traditional shipbuilding: Saronic’s new $3.2 billion 'Port Alpha' autonomous navy drone shipyard…