Nvidia RTX 50 GPUs hit with more price hikes – up to $500

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ZDNET’s key takeaways

  • The Nvidia RTX 5090 will see the biggest price increase of $500.
  • The RTX 5050 will see an annoying but manageable $30-50 increase.
  • Graphics cards made by AMD and Intel won’t follow suit – yet.

As the AI-driven global memory shortage rages on, Nvidia is notifying users that its RTX 50 series of graphics cards will see yet another significant price hike this week.

Nvidia ratchets up GPU prices

In August, Nvidia gave gamers and content creators fair warning that the company’s entire line of RTX 50 Series GPUs would get price increases of up to a 15%. The flagship 5090 is getting the highest: a nearly $500 increase on an already eye-watering $6,000 price tag at Best Buy. The lower-end 5050 and 5060 will get much more modest, if still grumble-worthy, $50-60 bumps, which puts the squeeze on consumers already caught between market hype and failed...

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