Nurix AI Rebrands as NuPlay AI to Advance a New Generation of Self-Improving AI Systems

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Nurix AI, an enterprise AI company building autonomous AI agents for complex business workflows, today announced that it has rebranded as NuPlay AI, reflecting its evolution from a conversational AI company into a platform for building and operating self-improving agentic systems across the enterprise.

NuPlay helps organizations redesign workflows around AI agents, deterministic automation and human judgment. Its systems can execute tasks, make decisions, coordinate work across enterprise software and use production feedback to improve performance over time.

Combined with the recent acquisition of Verloop.io, which expanded the company’s conversational AI capabilities, the transition to NuPlay AI marks the company’s next phase of growth. While the company’s identity is changing, its operations, product capabilities, support services continue unchanged.

Today, 100+ enterprises use NuPlay to build and run agentic systems across complex business workflows. The platform enables AI agents to execute tasks, make decisions and coordinate work across enterprise software, while...

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