Nuisance-call blocker fined £190k for being a nuisance caller
Elderly Aids made 758,000 unwanted calls a year selling gear to stop unwanted calls
The UK’s data protection watchdog has fined a nuisance call blocking biz £190,000 ($258,000) for bombarding elderly people with hundreds of thousands of - you guessed it - nuisance calls.
Elderly Aids Ltd made 758,053 unsolicited direct marketing calls between May 27, 2024, and February 10, 2025, according to the Information Commissioner’s Office (ICO). On average, that works out as 2,916 calls per day. Busy fingers.
The ICO and Telephone Preference Service (TPS), a UK service to register one’s phone number to exclude it from unwanted marketing calls, received 20 complaints during this timeframe related to Elderly Aids.
It is illegal for direct marketers to call a number registered with the TPS, unless the individual has given explicit consent to that specific company to call them.
All 758,053 unsolicited direct marketing calls, in this case, were...
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