Nothing confirms layoffs, but calls market exit rumors ‘fake news’
Stevie Bonifield is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.
In response to a report that Nothing is planning to “exit 12 markets as global shipments decline,” Nothing cofounder Akis Evangelidis said the company is “reorganizing” and laying off some of its staff, but that “the reported numbers are way overblown.” Evangelidis disputed a claim about underwhelming sales for Nothing’s Phone 4B, saying it “sold 29,537 units on Day 1 only, breaking records in its price segment.”
He also said Nothing isn’t shutting down in any markets, and is instead “consolidating” its operations into regional hubs as well as introducing an “AI-native” business unit.
The update comes as rising component pricessqueeze the midrange phone segment where Nothing typically operates, with no sign of relief anytime soon. Last month, Evangelidis announced that Nothing’s budget...
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