Nothing Becomes India’s Fastest-Growing Smartphone Brand in Q2 2026 with 105% YoY Growth
London-based consumer technology company, Nothing has been recognised as India’s fastest-growing smartphone brand in Q2 2026, recording 105% year-on-year growth, according to Counterpoint Research’s Q2 2026 India Smartphone Shipment Tracker.
The milestone was driven by strong consumer demand for the Phone (4a) Series, coupled with increased brand visibility through Nothing’s title sponsorship of Royal Challengers Bengaluru (RCB) during the Indian Premier League (IPL). This marks the ninth time in the last ten consecutive quarters that Nothing has emerged as the country’s fastest-growing smartphone brand, reinforcing its sustained momentum in one of the world’s most competitive smartphone markets.
The recognition comes at a time when the industry continues to navigate rising memory costs and increasing pricing pressures. Nothing has remained focused on delivering complete products that combine iconic design, intuitive software and meaningful innovation. That philosophy has continued with the successful launch of Phone (4b). Designed as the most accessible way...
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