NO FAKES Act advances: What CISOs need to know | TechTarget

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This week, the Senate Judiciary Committee unanimously approved the Nurture Originals, Foster Art and Keep Entertainment Safe Act, legislation that would establish federal protections against unauthorized AI-generated replicas. It's a move that could reshape both individual privacy rights and corporate security strategies.

Deepfakes aren't just a celebrity problem anymore -- they're an enterprise risk. Nefarious actors might clone a CFO's voice to authorize a wire transfer or impersonate a CEO in a video call to intercept sensitive data. The enterprise repercussions -- both reputational and financial -- could be catastrophic.

What is the NO FAKES Act?

The NO FAKES Act protects Americans from unauthorized use of AI-generated video and audio replicas, giving individuals control over their digital identities and offering legal recourse when deepfakes are employed.

Representatives Maria Salazar (R-Fla.) and Madeleine Dean (D-Pa.) introduced the bipartisan legislation in the House of Representatives in 2024, while Senators Marsha Blackburn (R-Tenn.)...

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