'No customer or user wakes up and says, "I hope I get to talk to a chat bot or an AI agent today"': Survey claims brands which sound more "human" will get ahead in the AI age

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  • Consumers are experiencing 'bot fatigue' after interacting with impersonal AI, WordPress VIP finds
  • 61% can't even name a brand that's using AI well in marketing or CX
  • AI is emerging as a discovery layer, not a customer service replacement

New research from WordPress VIP has uncovered just how much AI is impacting browsing and online shopping habits, with three in four (74%) consumers believing the Internet feels less 'human' than it did 10 years ago, largely due to AI and automation.

40 minutes is now the average time before consumers feel so-called 'bot fatigue', where they've been interacting with too much AI and want more human connections, the study claimed.

But while artificial intelligence promises to solve more and more customer service tickets, three in five (61%) consumers cannot even name a single brand that uses AI well in marketing or CX.

Consumers are fed up with AI

Additionally, shoppers...

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