Nielsen is leaning more on wearables to hear what people are watching

Charles Pulliam-Moore is a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years.

In order to beef up its ability to accurately measure viewership data in the streaming era, Nielsen is moving forward with a plan to use more information gathered from its partners’ wearable devices.

Today, Nielsen announced “a number of key enhancements” that are being added to its data capturing process ahead of the upcoming fall TV season. As of August 31st, Nielsen’s co-viewing data will now include information obtained from smart-watch like gadgets that Neilsen’s research panelists wear in their homes. The Portable People Meter (PPM) Wearables — which Nielsen first began deploying nationally in 2016to bolster its audio, local TV, and national audience measurements — are meant to be worn on the wrist while listening...

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