Newsletters Are All the Rage. As an Author, Here's What to Use Based on Your Needs
Newsletters are some of the most powerful marketing tools around. While a social media post might reach a handful of your followers, newsletters are sent to every subscriber. This makes a newsletter one of your most powerful tools for keeping people informed, whether you’re a business owner sharing products, an artist letting folks know what you’re working on or a scientist educating folks about your field of study. And that subscriber list? It’s yours forever, giving you direct access to your audience even if your preferred social media platform disappears.
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Done right, your newsletter -- and the email list attached to it -- can become one of your most valuable assets. Creating a newsletter starts with choosing the right platform to host it. I’ve used several email marketing tools in my nine years as an...
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