New YouGov polls find Brits really don't like — or trust — AI companies
- 59% of Brits have a negative perception of AI companies vs. 50% for Big Tech
- Usage and exposure likely has the biggest impact on perception
- YouGove also revealed 14 common themes to explain why
Three in five (59%) UK citizens now have a very or somewhat unfavorable opinion of AI companies per a recent YouGov survey.
That puts the industry in a more negative position than energy utilities (54%), arms manufacturers (52%), news media (50%), Big Tech (50%) and fast food (49%).
Interestingly, YouGov's data shows that there's not as much of a difference in view among supporters of different political parties or different genders – instead, perception changes are most evident among AI users and non-users.
More than half of Brits don't like AI companies
Daily AI users are the only group where positive sentiment (41%) exceeds negative sentiment (34%), and the less a person uses AI, the...
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