New WhatsApp head wants to make the app easier to use, give its AI more chops
7:00 AM PST · November 10, 2026
WhatsApp has grown into one of the most popular messaging apps in the world, used by over 3 billion people. But with that growth, the app has also become complex, packing in features like communities, channels, stories and business features, and a lot of people find it hard to navigate.
Kunal Shah, who took over leadership of the app’s development from Will Cathcart earlier this year, now wants to make the app and actions within it simpler to use. In a new note shared on Tuesday, Shah said the company wants to make voice notes, groups, stickers, and video “simpler and more expressive.”
WhatsApp has long also tried to develop an ecosystem that lets users explore products and make purchases, and Shah’s note indicates more of that is coming, hinting at partnerships with payment companies and telecom providers to enable...
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