New study reveals how AI is reshaping how people shop online — but they still don't really trust it enough
- ChatGPT and Google Gemini have overtaken popular social media sites for discovering new products
- 55% of UK shoppers have made a purchase based on AI-powered product recommendations
- Privacy and advanced features like visual search could be holding back wider adoption
New research has claimed that while AI is helping people to shop, the technology is yet to contribute to any noticeable increases in revenue.
Figures from Vercel and the World Retail Congress found 20% of UK consumers use AI search platforms such as ChatGPT and Google Gemini over social media to kick off their retail discovery, with Facebook on 19%, TikTok on 18%, and Instagram with just 14%.
Meanwhile, 87% of UK shoppers find AI recommendations useful, but only 55% have made a purchase following an AI recommendation.
While AI recommendations and price comparisons are considered useful, retailers are yet to see any increase in buying. This could be due...
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