Netgear countersuit says TP-Link's American company rebrand is false advertising

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What just happened? TP-Link continues to vehemently argue that it is a US, not Chinese, company. The Pentagon says otherwise, and so does US-based Netgear, which believes its rival makes false advertising claims and has cost it millions of dollars in lost sales because consumers wrongly think that it's no longer associated with China.

Netgear has filed counterclaims against TP-Link in the US District Court for the District of Delaware, escalating a legal fight that TP-Link started last November.

The original lawsuit accused Netgear of running a smear campaign that connected TP-Link to Chinese cyberespionage fears and breached a 2024 settlement between the two router giants. Netgear's response now says the real deception is TP-Link's attempt to rebrand itself as an American company.

According to the counterclaim, TP-Link "remains, at its core, a...

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