Netflix subscribers are furious at the platform’s latest update — now users are required to use separate email addresses for account profiles, but some think they've found a handy workaround

• Netflix users are being asked to add email addresses to their individual profiles
• The platform says this will allow separate sign-ins while offering even more personalized recommendations
• It seems convenient on paper, but users think it could lead to another big crackdown

Sharing Netflix accounts today isn’t as easy as it was in the mid-2010s, but now the best streaming service has another account crackdown on the way that’s already getting under people’s skins.

A handful of users have noticed a new in-app pop-up asking each member in a shared account to add individual email addresses to their individual profiles, instead of using the account owner’s email address as the primary one. One of the most jarring parts about it is that the pop-up doesn’t clear unless the request is fulfilled.

This hasn’t rolled out to all Netflix account holders yet, but the company informed Ars Technicathat the new...

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