Netflix shows its love for AI once again — the platform has acquired Ben Affleck’s firm InterPositive for $587 million, and it’s just given me another reason to cancel my subscription
- Netflix announced it bought AI firm InterPositive for $587 million
- It acquired the company back in March
- Though the partnership claims to support human creativity, it's still ringing alarm bells for subscribers
Netflix is taking another huge step into its investment in AI — now the streaming platform has completed its $587 million acquisition of startup company InterPositive, the Ben Affleck-owned enterprise that offers AI-powered filmmaking services.
The streaming giant first announced its acquisition of InterPositive back in March, when Bloomberg predicted that Netflix could pay up to $600 million. The company’s recent Form 10-Q report confirms this, and it also reveals that Netflix paid the sum in cash.
Affleck launched InterPositive back in 2022, providing filmmakers with tools to create their own AI model using production dailies to fine-tune post-production work including visual effects, mixing, and relighting shots.
Despite its AI-focus, Affleck has been vocal about his aims to...
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