Netflix reportedly considers adding always-on channels
It’s seeing signs of falling engagement, so it’s looking for ways to turn things around.
by Jay Peters
Jul 9, 2026, 11:00 PM UTC
Image: Alex Castro / The Verge
Jay Peters is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.
Netflix is thinking about adding always-on channels that would stream specific shows and movies, according to The Wall Street Journal. The move sounds like a Netflix version of always-on services like Pluto TV and Tubi, except the big hook for those is that they’re free — because of the ads you have to watch. Netflix has seen success with its ad-supported tier, which is increasingly popular, but it costs $8.99 per month after a recent price hike.
Netflix is also apparently considering selling bundles that would include other streaming services, something else that competitors...
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