Netflix now requires every user profile to be tied to unique email address

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Recently, my father called me in a panic. There were just a few minutes until Netflix would start streaming a live MMA event, and he couldn’t get into my account. For a while, my father had accessed Netflix as an add-on member with his own profile through my household’s account. On this day, however, he was logged out and couldn’t use my login credentials to watch Netflix. Instead, he saw a prompt asking him to “Add an email address to your profile” in order to continue.

After some frantic phone troubleshooting and a couple of password resets, we realized that my father had to create his own login to continue using the extra profile that I paid for. Although I was able to get him set up in time (for some disappointing bouts), the situation was confusing and inconvenient.

More users have been encountering this situation as Netflix has gradually...

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