Netflix is adding short-form video from Variety, Rolling Stone, and BuzzFeed as it competes with YouTube and TikTok

TL;DR

Netflix licensed short-form videos from BuzzFeed, Condé Nast, Hearst, and Penske brands. Launches August 3 in six markets as Bloomberg reports viewer drop-off.

Netflix is licensing short-form video content from publishers including BuzzFeed Studios, Condé Nast, Hearst Magazines, People Inc., Tastemade, and several Penske Media brands such as Variety, The Hollywood Reporter, Billboard, Rolling Stone, Eater, and IndieWire. The content launches August 3 in the US, Canada, the UK, Ireland, Australia, and New Zealand.

The videos range from 2 to 3 minutes up to more than 20, covering news, lifestyle, how-tos, and celebrity content. The lineup includes BuzzFeed Celeb’s 30 Questions, Vanity Fair’s Lie Detector, Billboard’s 24 Hrs With, Variety’s How Well Do They Know, and Tastemade’s Struggle Meals, among others. Netflix says more publishers will be added over time.

The move follows a Bloomberg report that Netflix is struggling to retain fans between first and second seasons of...

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