Nabu Casa Seeks to Escape the Stink of "Big Tech" with a Cloudless Rebrand: Meet Home Assistant Link
Home Assistant Cloud is no more — but it's not going away: instead, Home Assistant steward Nabu Casa is attempting to distance its offerings from those of "big tech" with a rebrand to Home Assistant Link.
"From ever-increasing subscription prices to outages and data harvesting: we don’t like what the cloud has come to represent. So we’re redefining what an online service should be: private, optional, and free from lock-in or walled gardens," claims Nabu Casa vice president Carl Albertsson of retirement of its previous "Cloud" commercial branding. "That’s why today Nabu Casa is renaming Home Assistant Cloud to more accurately describe what the service actually does, and to better reflect our values. Allow us to introduce Home Assistant Link."
Nabu Casa is moving away from the cloud — in name and logo, at least — as it announces Home Assistant Link. (📷: Nabu Casa)
Home Assistant was always built...
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