Mozilla's CEO Knows You Might Not Want AI in Firefox

When Mozilla announced that its Firefox browser would have a built-in artificial intelligence kill switch, it separated itself from the crowd of tech giants eagerly adding an onslaught of AI features to every online experience.

Mozilla CEO Anthony Enzor-DeMeo says it became apparent to him when he stepped into the role in December that the Firefox community was demanding the ability to turn off the browser's AI features entirely.

"Our community was pretty vocal, especially during the CEO announcement, that not everyone wanted [AI]," he told me in an interview. "At its core, we want to listen to our users, and they were vocal. ... It was honestly on the roadmap, but I expedited it, given the community feedback."

But the AI kill switch, which is now available on mobileas well as desktop, has been flipped by just 1% of Firefox users to turn off AI completely. And...

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