Mother Ventures is looking at moms as the ‘economic engine’
As families across the U.S. prepare to celebrate Mother’s Day this Sunday, Allison Stern is looking beyond the single day of appreciation.
Stern just closed $10 million in commitments for her debut early-stage fund, Mother Ventures, which focuses exclusively on the mother as a consumer.
“In the U.S., moms are responsible for 85% of household purchases and have $2.4 trillion in spending power,” Stern (pictured below) told TechCrunch. “The numbers say that moms are the buyers, and they really are a very unique economic engine.”
Stern, a mother of two, is tapping into that spending clout by backing startups that reflect the needs of modern mothers. Since launching Mother Ventures two years ago, she has already deployed $4 million into 13 startups. Her portfolio includes Coral Care, which allows instant booking of pediatric specialists for children with developmental delays, and Tin Can, a popularWi-Fi-enabled “landline” designed as a...
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