Most startups don’t have a burn problem. They have a decision problem
Running out of money is a story as old as startups, and still highly relevant in 2026. According to recent findings of CB Insights, based on an analysis of 431 VC-backed companies that shut down since 2023, “ran out of capital” tops the list at 70%.
Yet, while burn is often treated as the core issue, the truth is it’s a symptom of something deeper: fragmented data, unclear priorities, a lack of visibility into what actually drives results, you name it. In this article, we’ll dig deeper into the core roots of it.
The hard truth about why founders operate in the dark
Scaling a company is grueling work: long hours, constant decisions, and the pressure to keep everything moving – product, hiring, sales, strategy, investments, you name it. High-stakes decisions every day, often without full visibility into what’s driving the business and the ripple effects those decisions create.
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