More than a hook-up - how Grindr’s CEO sees a future built on long-term relationships with advertisers
For most of its 15 million monthly users, Grindr engagements tend to be, shall we say, ephemeral in nature. But the firm’s CEO has longer terms relationships in mind when he declares the ambition to make the app “a more useful day-to-day, more personalized and more valuable across a broader range of user needs and intentions.”
In fact, George Arison goes on to dream large, envisioning a future in which Grindr evolves into a product, brand and platform that play a larger role in the lives of its users:
Over time, we aspire to be not just a known brand, but a loved one, with greater cultural relevance, broader utility and the ability to expand into adjacent categories where our relationship with users gives us the unique right to win.
In a claim building on the old adage about the strength of the 'Dorothy dollar' and the Pink...
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