TECH NEWS

More ads are coming to ChatGPT as Amazon signs new OpenAI deal

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  • Amazon and OpenAI partner up to enable more brands to buy adds in ChatGPT
  • US brands can join a pilot to buy ads directly via Amazon
  • Cost per click and per 1k impressions are options

Amazon has announced a new partnership between its Ads business and OpenAI, allowing advertisers to buy ads within ChatGPT.

Initially launching as a pilot in the US, the move would mean that brands can buy ChatGPT ads from Amazon DSP instead of having to deal with OpenAI itself, making it more accessible to brands that already use Amazon's platform.

The company noted that conversational advertising represents one of the fastest-growing opportunities for brands to reach consumers where they spend more and more time, and compared with other channels, it remains much more untapped.

Crucially, Amazon wanted that it does not control which ChatGPT conversations receive an ad, but rather it helps campaign setup and optimization....

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