Modeling a digital twin using BigQuery Graph
The example of a growing restaurant
Imagine you are running a restaurant chain. You just can't physically feel and touch things to know how your business operates. You need tools and a digital replica of your business to sense the health of the business for you.
The friction of growth
Growth creates a unique kind of friction that spreadsheets simply weren't built to solve:
- The bullwhip effect: Small downstream demand shifts swell into upstream inventory tidal waves.
- SOP drift: Tiny departures from standard prep work eventually erode the entire brand vibe.
- The food safety blast radius: One contaminated ingredient creates a messy, complex map of risk across the network.
- Maverick spend: The "million-dollar leak" caused by local managers purchasing ingredients off-contract.
The digital twin
Digital models empower us to ask more insightful questions about the world, but they also force a critical choice in how we structure data. While traditional...
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